Author Archive for: ‘Peter Da Vanzo’

Domain Trust, Again

Domain trust has fast becoming the new green (bar). This article nails it: “I still think in the balance of domain trust vs. SERPs chasing, the affiliate folks should lean a little closer to the known high converting SERPs due to the nature of that game. But for the definitive online audience builder, the smartest thing you can do is …

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Cut Through The Noise

I’ve been in Fiji on holiday. Bliss. Back now. It is a shock to the system going from wonderful and warm back to cold and wet. It is also a shock to the system trying to catch up on everything that has been happening since I’ve been away. It makes you realise just how fast the search world is moving. …

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Johnon: Great Blog

I’ve been reading this search blog for a while. You should, too. It’s one of the best. On paid links*: “This is all so silly, and it is all a consequence of the largest and most successful web company in the world refusing to yield to innovation and the emerging competitive marketplace we call the Internet. Come on Google, you’ve …

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Google Testing Ad Text Ideas

Nice spot by Barry at SEO-Roundtable. “….new tool he is noticing in his Google AdWords account. The new tool is named “ad text ideas” and helps you create descriptions and titles for your AdWords ads. I happen to see this in my account. You can access it by going to a campaign, clicking on tools and scrolling down and looking …

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How Google Sucks Value From Content

Google’s self-serving moralising can get rather tedious, and it seems to me, it has got worse, of late. In this thoughtful article, Johon fires back, looking at how Google sucks value out of the sales channel, without permission: “The monetization of the content involves controlling the distribution of the content, not just the distribution of the physical copies of the …

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