Is Google Killing The Internet?
My my – Google insiders have been dumping a lot of Google shares recently. Wonder why that is? It’s a catchy headline, but this article doesn’t really conclude that Google is capable of killing the internet. Yes, the search engines are full of rubbish, and they’ve had a hand in encouraging it, but it isn’t in Google’s interest to depricate …
Be Authentic
The problem with a lot of marketing, including search marketing, is that it often fails to tell an authentic story: “The secret of the authenticity and transparency of this site is not built on design and copywriting…it is built on the nature of the business itself.In other words, the unique value proposition of the site is simply an expression of …
Avoid Duplicate Content Penalties
Bill has a great post (again) on duplicate content, and looks at what conditions may cause a search engine not to list pages: 1. Product descriptions from manufacturers, publishers, and producers reproduced by a number of different distributors in large ecommerce sites 2. Alternative print pages 3. Pages that reproduce syndicated RSS feeds through a server side script 4. Canonicalization …
Net Neutrality
Eric Schmidt, Microsoft, Ebay and others find themselves all on the same side of this issue. “The Internet as we know it is facing a serious threat. There’s a debate heating up in Washington, DC on something called “net neutrality” – and it’s a debate that’s so important Google is asking you to get involved. We’re asking you to take …
Page Rank Patents Updated
Bill points out subtle changes in the PageRank Patents. While much of the modification appears to be about tidying the wording up, I find the use of the term node rather interesting: “In accordance with yet another implementation consistent with the present invention, a method for organizing linked nodes includes determining first link information for a linked node; determining second …
How To Name Your Stuff
Great post from Seth Godin on naming things: “Mark says “podcasting” is a bad name, and that something understandable, like “audiomag” would be better, because more people would know what it is. I guess TV should have been called “pictureradio” I’m in awe of Seth’s ability to take complex ideas and make them simple. Read Seth’s post if you’re thinking …
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