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Author Archive for: ‘Peter Da Vanzo’

Blog Action Day: Environment

Christ almighty. Bloggers saving the world – whatever next? Carbon offsets? Ridiculous. Won’t solve a thing. Why? Here’s why. The natural environment is indeed precious. Who could possibly disagree? It’s a shame the environmental argument is now inextricably bound to the global warming (one world government) argument. Is global warming a problem? To be honest, I have no idea. I’ve …

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Lawsuit Over Google Adwords Dropped

They were never going to win this. American Blind & Wallpaper Factory Inc  agreed to abandon the nearly 4-year-old case against Google. The truce also stipulated that Google wouldn’t change its long-standing policy that let advertisers place ads tied to a rival’s trademark. No company has successfully sued Google in this area.

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Google Doesn’t Own Your Content

If you’re using Google Apps, you might find the fine print a little curious, as reported on News.com: “I am a lawyer, but I don’t want to believe the words I’m reading and am trying to find an alternative rendering of the language to make Google seem less grasping.“ The passage in question is this: ” you grant Google a …

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Paid Links Must Work

“Paid links” is the topic du jour, and if you scan through your feed reader, you’ll no doubt find much expression of thought on the topic. To summarize, “Google are being big meanies when it comes to paid links”. On the flip side, Google’s consistent denouncement of paid links should indicate only one thing to the seasoned Google watcher: paid …

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SEO Is Not An Argument

Or something. I love Godin’s stuff, but he can talk some gibberish, at times. “One of my concerns about the misuse of SEO by marketers is that it’s largely about tactics. It’s easy to get hooked on constant cycling of this approach or that tactic, all to incrementalize your improvements. Big successes, on the other hand, come from arguments. Arguments …

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