I’ve been saddled with the nickname “Doc” for about 40 years now – not because I graduated medical school… because that what they started calling me in the Navy. After I got out, now and then, I’d inevitably run into one of my old shipmates and the nick would return. Pretty soon, everyone was calling me Doc, so I finally just gave up and rolled with it.
I’m an electrical engineer by trade, but only worked as one for about 5 years. Back in the mid-’80s, I went into business for myself as a business management consultant, and retired a few years early, nearly 10 years ago. That didn’t last long, though – just a couple of years. When I decided to go back to work, I changed to something that wouldn’t require me to be on the road half the time. Since I once owned and published a newspaper and magazine, I decided that copywriting would be a good way to work from home, while learning SEO. So I started my SEO studies in earnest and started a copywriting business.
The business grew nicely and after a couple of years, I took on a partner, thinking that would free up some of my time to start my SEO practice. But it kept growing so much that I couldn’t shake free. Pretty soon, we had a couple dozen writers working for us, and then my partner had to bow out to spend more time with her family.
I kept at the copywriting, but by that time, I had learned quite a bit about SEO, and really wanted to shift my focus in that direction. So I took on a new partner, and handed the agency over to her to manage entirely, so I could open my SEO agency. That was nearly a year ago, and my SEO practice is still growing.
I also do a lot of collaborative work with other SEOs. There’s some things I just don’t care to do (PPC, for instance) and some things I still need more practice at, before I feel I can offer those services. Alliances with other professionals enables me to offer a more complete selection of services, performed by people with plenty of experience.
I speak, read and write Spanish fluently, too, so I do some SEO and copywriting work in Latin America, but my SEO clients are predominantly in North America, the United Kingdom and Australia.
When I started studying SEO, I began by finding some SEO -related forums and hanging around to see what I could learn. The first thing I learned was that everyone has an opinion, and many of them are just flat out wrong. Learning how to distinguish the gold from the gravel was the first order of business.
I also began following the blogs and articles of a number of prominent SEOs, where I found the same to be true. How popular a person is doesn’t necessarily indicate how solid their advice is. That taught me that I had to listen to a lot of different voices, especially those of Google and Bing, in order to know what was really going on. I learned to gather information, do my own testing and reach my own conclusions.
If I haven’t bored you to tears yet, feel free to check out my Google Plus account and read some of my ramblings… guaranteed to either put you to sleep or give you nightmares…. maybe both.
And always feel free to stop me in the hall if you have a question.