Super Moderator: DocSheldon

Doc Sheldon

I’ve been saddled with the nickname “Doc” for about 40 years now – not because I graduated medical school… because that what they started calling me in the Navy. After I got out, now and then, I’d inevitably run into one of my old shipmates and the nick would return. Pretty soon, everyone was calling me Doc, so I finally just gave up and rolled with it.

I’m an electrical engineer by trade, but only worked as one for about 5 years. Back in the mid-’80s, I went into business for myself as a business management consultant, and retired a few years early, nearly 10 years ago. That didn’t last long, though – just a couple of years. When I decided to go back to work, I changed to something that wouldn’t require me to be on the road half the time. Since I once owned and published a newspaper and magazine, I decided that copywriting would be a good way to work from home, while learning SEO. So I started my SEO studies in earnest and started a copywriting business.

The business grew nicely and after a couple of years, I took on a partner, thinking that would free up some of my time to start my SEO practice. But it kept growing so much that I couldn’t shake free. Pretty soon, we had a couple dozen writers working for us, and then my partner had to bow out to spend more time with her family.

I kept at the copywriting, but by that time, I had learned quite a bit about SEO, and really wanted to shift my focus in that direction. So I took on a new partner, and handed the agency over to her to manage entirely, so I could open my SEO agency. That was nearly a year ago, and my SEO practice is still growing.

I also do a lot of collaborative work with other SEOs. There’s some things I just don’t care to do (PPC, for instance) and some things I still need more practice at, before I feel I can offer those services. Alliances with other professionals enables me to offer a more complete selection of services, performed by people with plenty of experience.

I speak, read and write Spanish fluently, too, so I do some SEO and copywriting work in Latin America, but my SEO clients are predominantly in North America, the United Kingdom and Australia.

When I started studying SEO, I began by finding some SEO -related forums and hanging around to see what I could learn. The first thing I learned was that everyone has an opinion, and many of them are just flat out wrong. Learning how to distinguish the gold from the gravel was the first order of business.

I also began following the blogs and articles of a number of prominent SEOs, where I found the same to be true. How popular a person is doesn’t necessarily indicate how solid their advice is. That taught me that I had to listen to a lot of different voices, especially those of Google and Bing, in order to know what was really going on. I learned to gather information, do my own testing and reach my own conclusions.

Doc

If I haven’t bored you to tears yet, feel free to check out my Google Plus account and read some of my ramblings… guaranteed to either put you to sleep or give you nightmares…. maybe both.

And always feel free to stop me in the hall if you have a question. ;)


  1. DerekDerek07-24-2014

    •breaks out tequila.

    Cricket is hogging the coffee.

  2. Rob JonesRob Jones07-24-2014

    Hey Doc. Fwiw… you’re ugly and your momma dresses you funny.

    Sorry… Cricket insisted I comment to check the filters. So if it lets me post does it mean they are or are not working?

  3. S EmersonS Emerson07-24-2014

    “I began by finding some SEO -related forums and hanging around to see what I could learn. The first thing I learned was that everyone has an opinion, and many of them are just flat out wrong.”

    And you let them know it very diplomatically. (wink)

  4. LisaLisa08-04-2014

    Dear DocSheldon…

    After reading your little history in SEO, I get new description that your statement is true. I am really wonder how you can overcome important challenge. Thank you sir

  5. JummyJummy08-05-2014

    For many this will be a minor point, however. As we’ve already mentioned on a day to day basis the Google just keeps doing what you need it to with aplomb. It’s solid, dependable and powerful – it just won’t make you feel sexy

  6. ColinColin09-05-2014

    What is it about SEO that draws in engineers. I started life as a mechanical engineer a long time ago but now SEO grips me like no other subject. Scary actually

  7. seponsepon09-16-2014

    What is it about SEO that draws in engineers. I started life as a mechanical engineer a long time ago but now SEO grips me like no other subject. Scary actually

  8. SymondSymond09-20-2014

    Hi DocSheldon,

    Very interesting short life story of your’s and helpful to understand that there is no barrier to gain the knowledge in any field. You being an Engineer, started learning SEO which shows that you took big turn in profession life. Me too interested in learning SEO, I think your article gives lot of motivation, Where there is a will, there is a way.

    Thank you for sharing this little biography article!

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