E-Commerce in 2013


One of the reasons why e-commerce endures so well, and gives people an opportunity to make money and be successful no matter what the general state of the economy might be, is because it is such an adaptable concept. No matter what’s going on in the world, it is possible to use e-commerce to bring in revenue. No matter what changes might occur in technology, no matter what trends emerge or disappear in how people use the Internet, e-commerce is capable of moving with those changes.

2012 was a fascinating year for e-commerce. Some things changed, some things fell by the wayside, and some things burst onto the scene to become an established (for now, anyway) aspect of e-commerce.

Anyone interested in e-commerce, or anyone who has substantial investments that are dependent upon the future of e-commerce, has to wonder what the future is going to hold. And what is the future of e-commerce in 2013? There are a number of trends to look out for in 2013, but let’s take a look at 4 hot trends for e-commerce that you should pay attention to over the next several months.

Any one of these trends, if it’s fully realized, could have serious implications on e-commerce in 2014 and beyond.

Rewarding Loyalty
Loyal customers, regardless of the business, will find themselves being rewarded for their loyalty in ways they had never previously imagined. Companies will be able to create detailed profiles of their customers to create loyalty programs tailored to individuals.

The Continued Evolution Of Mobile
As the year goes on, smartphones, tablets and other mobile devices will continue to evolve. This means that businesses will become better at creating content exclusive to certain devices, content specific to the individual and their location, and content that can be enjoyed on any device.

As 2013 continues e-commerce’s march towards the ongoing future, expect the concept of personalization to become even more user-specific. A company that understands the true potential of personalization will be able to create content for a seemingly endless array of niche markets, and the issue of a business spreading itself too thin will never be a problem.

A Seamless Shopping Experience
Thanks to various tools and technology catching up with ambition, integrating things like CRM and multichannel data will become a reality. This means a seamless shopping experience, whether you’re using social media on your phone, or an actual website on your laptop. The experience will be flawless no matter what you’re doing.

E-commerce is only going to continue to change and adapt. What will be exciting and beneficial will be to see how it changes and adapts. Keep an eye on these new trends in 2013 and work out how you can maximize on them for your own store. Staying ahead of the trend is the key to success in e-commerce.

About The Author

Richard is a keen ecommerce blogger. From conversion optimisation, to usability testing and search engine optimisation, Richard has written numerous articles in various technology blogs and forums. When he is not working, Richard design Magento Entreprise driven websites.

  1. stewmoneystewmoney02-13-2013

    Hi Richard,

    ecommerce is a winner with me for two main reasons:

    1. I’m one of these guys that *hates* walking around shops – ordering what I want from home is perfect.

    2. I like to read reviews from real users before I buy. There’s no guarantee that after I’ve bought the product that I’ll agree with the reviews, but reviews help to stop me buying complete lemon products.

    A lot of people in the UK seem to agree with me, and there’s a real problem right now with our bricks and mortar shops going out of business. Every other day we’re hearing about large scale job losses as more shops fail. It’s very sad, and I hope the B&M shops can innovate in some way to stay afloat.

  2. Ted JonesTed Jones05-13-2013

    I know I usually go online first and look at reviews of a product before I purchase it, either offline or online. I like to be informed before I make a purchase, as many do.

    Online shopping is enormous in the US, which is why there’s efforts by the government to get taxes from it. With recent tax laws being introduced in certain states and Amazon backing out affiliate support for those states, I wonder what will happen in the future.

    Since more people are choosing to use a smartphone or tablet as their connection to the internet instead of a desktop or laptop, mobile ecommerce is sure to grow tremendously.

Leave a Reply