If you are running an online business, like it or not, you are going to have to start finding ways to connect with people beyond your own website.
I am not talking about spamming your company product or service all over the internet. I am talking about truly connecting with your target audience.
Let’s say that you sell paint supplies.
How on earth do you connect with people about a topic like that? You can’t exactly head over to Facebook and tell your “friends” to check out your online paint supply store day after day, after day or you are going to end up friendless.
So what do you do?
Ask yourself, who uses paint supplies?
How about people who love do it yourself type projects?
There are literally thousands of forums out there for this. Find one that you like and actively participate in a positive manner. Take a little time every day to help others. A simple signature (according to the forum rules) will help get your name known.
Start a blog that isn’t about convincing people to buy from you but rather one that offers daily tips on ways to be creative with their painting projects. Teach them easy ways to do specific techniques. Teach them the best ways to prepare and clean-up afterwards.
People don't care how much you know until they know how much you care” – John C. Maxwell
Start a Facebook page that offers tips on a regular basis and share your blog articles. Share before and after pictures of some of your clients (or even your own) projects.
There are more social media sites out there than any one person can actively participate in. Do not try to do them all or you will drive yourself crazy and the quality of your sharing will go downhill fast. Just find a few that you can be comfortable with and do it the right way.
J. Cricket Walker of CricketWalker.com