It never ceases to amaze me how many people get incredible angry at Google when their website doesn’t do as well in the search results as they THINK it should. They are positive Google is evil and out to destroy small business.
Are you kidding me?
Google is a FREE service. They owe you absolutely NOTHING! Every single visitor you get from Google was provided to you at no charge. (Unless you happen to pay for advertising on Google)
C’mon! Is Google really to blame for all your website traffic woes?
Isn’t it at least possible that YOU are responsible?
Following a recent update that impacted some exact match domains in the search results, I decided to check on one of my older blogs. Sure enough, it had slipped a few spots. It would have been easy to blame Google.
I could have ranted and raved while screaming, “How dare they take away my number one spot?” I had been there forever! The truth is, exact match domains are not being punished or penalized. They simply no longer have much of an advantage over other domains.
In my case, I have badly neglected the blog on the exact match domain that I own. I haven’t updated it since June of 2008!
Once you get past wasting time thinking that Google somehow owes you a living you can begin to fit the pieces of the puzzle together that will help you get better results.
Yup! It’s time for me to get my tail back in gear. What about you?
J. Cricket Walker of CricketWalker.com