One of the most common questions I have received since the Google Penguin and Panda updates is from website owners concerned about ways to have links to their site removed from websites, blogs, and directories.
In some sort of blind panic over links, people are positive that the answer to their site issues is to get rid of their incoming links as quickly as possible.
Unless you have been practicing shady link building techniques, in my humble opinion, this is absolutely nuts!
These updates have never been about getting rid of quality links to your site.
They are about providing a quality user experience for your visitors and not participating in SEO methods that violate search engine guidelines. How difficult is that?
Yes, if you went with one of those automated submission services that adds your link to every free directory on the planet regardless of the quality of the directory, you may have a problem. High quality directories such as DMOZ, BOTW, Aviva and the V7N are not going to hurt you.
Yes, if you use some sort of software that automatically dumps your link on blogs and spams forums, yeah, you may have a problem. Actively participating in forum communities and blogs with quality comments is not going to hurt you.
Yes, if your site is nothing but advertising above the fold and provides little or no quality content, you may have an issue. It is not tough to spot a site that exists solely for the purpose of AdSense. C’mon, you know you hate sites like this too!
So what do you do about it is you have been hit hard in recent updates?
Take a long hard look at your site and go back to the basics of creating quality content for your visitors.
Google has told us all along what they mean by quality…..
Still not sure about links? Why not listen to what Matt Cutts says about links?
J. Cricket Walker of CricketWalker.com