Following a Model for Small Business Success
For nearly four years now, I have watched one restaurant after another fail in a strip center near me. I seriously began to think that it simply wasn’t possible for anyone to succeed there and that maybe it just wasn’t the right location for that type of business.
In September of 2011, a little place called Four Kings moved in.
The time has come for the common men and women to eat like royalty. We are proud to offer you unique sandwiches made with our very own breads which we make and bake fresh daily. We have fresh salads and dressings along with generous bowls of soup that are made in house with our very own recipes. Try our English Toffee and our variety of homemade baked sweets that promise to keep that sweet tooth satisfied!”
Not only has this little place survived, it is thriving!
While sitting there eating one of the best Magic Bars I have ever tasted, I began to wonder. What is it that makes this place so special? What is it that makes it so good that they are receiving top reviews and everyone is talking about them, including the local news station and UrbanSpoon?
Working through my thoughts I realized it is the very same things that we can use to make our online businesses shoot through the roof with success – the same business model that seems to make Four Kings so different from the others.
The Extra Touches That Make the Difference
You have to find a way to be different than anything else people can find.
Positive Interaction in Your Community
The folks over at Four Kings have reached out to the community around them right down to being a part of the fund raiser for our local dog park here in Universal City. The community has reached back. Why? Because community still matters to people. No matter what business you own, sincerely getting involved in your local community makes a difference. Try it!
Be Ready To Deal with the Challenges
I remember a week when a belt broke for the big mixer they use to help make their bread. Did they close down or stop selling sandwiches for the week? Nope, they worked their tails off making bread in small batches in two 6 qt kitchen aids.
How does this compare to your online business? What happens when you face challenges with your hosting company? Are you prepared and ready to move to another hosting company if needed? Or, do you just give up and blame the hosting company for why you are out of business?
It’s Way More Than the Product You Sell
It truly isn’t the fact that the cheesecake makes you feel like you died and went to heaven or that the sandwiches make you drool down your chin. It is so much more than that. It’s the way Four Kings makes you FEEL when you are there from the very moment you walk through the door. They make you feel like family.
How can we do this as online business owners?
INTERACT with your customers and potential clients on a daily basis. Don’t be afraid to get more personal on your blogs or Facebook page. Include every possible sense in these discussions. Four Kings post taste tantalizing images on their page that drag me back over and over again and let people know the special of the day.
YOU Are Your Biggest Asset!
In the end, what makes Four Kings different than anyone I have seen in similar businesses is the special folks running this place.
This is the one thing you have full control of.
Be the difference people crave.
Just my 2 cents as always….
J. Cricket Walker of CricketWalker.com