4 Reasons To Blog
With so many people giving me reason (excuses) for why they don’t blog, I thought maybe it was time to post some reasons why small business owners absolutely, positively, without a doubt, should blog!
More Exposure
Every single time you post it turns into another chance for your business to be found on the Internet. This is especially true if you make sure to share your blog posts on social networking sites. This type of exposure can become priceless!
We can never predict which post may or may not go viral, but we do know that it will never happen if you never write it. It’s a simple as that.
Wayne Gretzky may have said it best. “You miss 100% of the shots you don’t take.”
Improve Writing Skills
So many people tell me that they don’t think they are a good enough writer to blog.
Are you kidding me?
If you can talk, you can write. Did you think your writing skills would improve by not writing? Seriously, the more you write, the better you will get. I promise you!
Interaction with Target Audience
The more you are able to interact in a positive manner with your target audience, the more likely you are to gain a new customer or client.
The key to this though is not just talking (writing) about what YOU want them to hear (your business) but what THEY want to hear.
Let’s say you own a real estate business in a quaint little town in Florida. If every post is about a new listing, you may gain a few contacts, because as we know, even a blind squirrel will occasionally find an acorn.
But what if we actually cater to our target audience? If they are even considering a move to your area, wouldn’t they want to know more about it? What is the local culture like? What does the town look like? What are the people like?
This doesn’t mean that you can’t or shouldn’t still post new listings, but perhaps they should be blended in with the many topics your target audience is searching for. If they are going to spend time searching for it, make sure that search leads to you!
Keeping Focused
The more often you blog, the more focused you are likely to become on the needs of your target audience. Of course that begins a wonderful cycle of more and more people finding you. Fine tuning the results of them finding you will improve your business. As an example, if visitors are reading your posts, but not clicking through to find out more about you, you may not be giving them reasons to stay.
So tell me, why do you blog?
J. Cricket Walker of CricketWalker.com
Derek
I love posting blog comments rather then writing blog posts but i do write some when i have free time and a product to write a review on. I don’t own a business so i tend to read more blog posts then write.
My web hosting company has a company blog and i am subscribed to it. I want to know more about there business, updates and even more about the employee’s. I always look forward to this company’s new blog post. Keep your clients/customers interested in your business by communicating with them on your blog. Remember the blog comments is a great way to let your followers ask your questions and other stuff. I’m to tired and need to go offline Cricket.
Akash Kumar
A good post, I am a bad writer myself and I know it but still I try in hopes to get better with time.
Plypox
Well, for the most part, Blogging has become a trend for advertising, seems the newer companies here in the Philippines has to yet to efficiently adopt and use blogging.
datastage
Blogging is very nice one to expose our business to the customers or to write any articles about any product or service. And as you said interacting with the visitors is very important work we need to do.
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s why small business owners absolutely, positively, without a doubt, should blog!
Michael
I can tell you why I DON’T blog. I have nothing interesting to say
Social Networking Design
I totally agree with you .Want to add that blog can be used to exchange some experts comments and get an overview about the niche topics.But consistency and fresh content are the key points to go a long way.
Stephen Rey
Blogging is not just writing. When you write about a topic, you must have sufficient knowledge about it. You can’t just say whatever comes into your mind. You must have strategy and format of presenting your ideas. If you can do that, then that’s the time you can say that you have improved your writing skills.
IELTS Writing Task 2
I also blog to have a better understanding of the market I’m working in now. Observing what my competitors are doing gives me inspiration to my work.
Carol Tomany
I blog because it’s an SEO thing. But I also like to write, most of the time. Also I read an article on aging and the onset of dementia happens much earlier then when it is actually diagnosed. This early decline can be seen in a loss of writing skills – the writer Iris Murdock was one who had it. I feel that as long as I am writing fairly well. I’m OK.
Dejan
Blogging is great for constant updating of content and also better SEO positioning. Also i agree with mr. Rey that blogger need to know something about theme he is writing.
Product Engineering
Blogging is a great way to share your thoughts with the world. You can reach a large number of people (potentially the whole world) just through a blog post. Not to forget the monetary benefits that people are yielding through blogging these days.
Sadek
Blogging is not just writing. When you write about a topic, you must have sufficient knowledge about it
SEOJunkies
Blogging is a very vital technique in SEO applications. It EDUCATES, SHARES IDEAS and also helps PROMOTE QUALITY BACKLINKS.
MicroSourcing
Blogging promotes genuine customer engagement, given that the blogger has all the right intentions. It helps the business build authority and credibility by means of displaying their expertise on a range of topics.