With so many people giving me reason (excuses) for why they don’t blog, I thought maybe it was time to post some reasons why small business owners absolutely, positively, without a doubt, should blog!
Every single time you post it turns into another chance for your business to be found on the Internet. This is especially true if you make sure to share your blog posts on social networking sites. This type of exposure can become priceless!
We can never predict which post may or may not go viral, but we do know that it will never happen if you never write it. It’s a simple as that.
Wayne Gretzky may have said it best. “You miss 100% of the shots you don’t take.”
Improve Writing Skills
So many people tell me that they don’t think they are a good enough writer to blog.
Are you kidding me?
If you can talk, you can write. Did you think your writing skills would improve by not writing? Seriously, the more you write, the better you will get. I promise you!
Interaction with Target Audience
The more you are able to interact in a positive manner with your target audience, the more likely you are to gain a new customer or client.
The key to this though is not just talking (writing) about what YOU want them to hear (your business) but what THEY want to hear.
Let’s say you own a real estate business in a quaint little town in Florida. If every post is about a new listing, you may gain a few contacts, because as we know, even a blind squirrel will occasionally find an acorn.
But what if we actually cater to our target audience? If they are even considering a move to your area, wouldn’t they want to know more about it? What is the local culture like? What does the town look like? What are the people like?
This doesn’t mean that you can’t or shouldn’t still post new listings, but perhaps they should be blended in with the many topics your target audience is searching for. If they are going to spend time searching for it, make sure that search leads to you!
The more often you blog, the more focused you are likely to become on the needs of your target audience. Of course that begins a wonderful cycle of more and more people finding you. Fine tuning the results of them finding you will improve your business. As an example, if visitors are reading your posts, but not clicking through to find out more about you, you may not be giving them reasons to stay.
So tell me, why do you blog?
J. Cricket Walker of CricketWalker.com