First We Must Stop Digging



So we dug ourselves a nice deep hole that we can’t seem to find our way out of and now we’re looking for advice. Is that about right?

The universal advice seems to be that FIRST we must stop digging.


It sounds simple enough doesn’t it?

The problem with that advice is that we are still left down in that dang hole.

We may not be digging any deeper, but that doesn’t actually bring us topside either.

Why is that?

My best guess is that it is because we just kind of stand there looking around.

We come up with all sorts of ideas, and we read every tutorial on ways to build a ladder to take us out of the hole, but we fail to take action.

If our sites are struggling in the search results, we can spend hour after hour reading and studying the V7N SEO Tips of the Day, but it won’t make a bit of difference unless we start to implement what we learn.

Knowing how important it is to blog and use social media to interact with others won’t change a single thing, until we actually do it.

Let’s not tell ourselves that it takes too much time.

How long does it take to build our businesses if we choose not to take action?

We have a choice.

We can either stand there screaming for help and feeling sorry for ourselves, or we can put one foot in front of the other and just start doing what it takes.

What choice are you making?

J. Cricket Walker of

  1. M.-J. TaylorM.-J. Taylor08-01-2011

    We’ve dug a hole, and we’ve let a mountain pile up … I’m not sure which is worse, the mountain or the hole, but I know it isn’t a mole hill! You are so right, we need to stop digging, and I can’t tell you how many times I write a tip and think, now I must remember to do that myself! I always love your posts!

    • CricketCricket08-01-2011

      Can you imagine the changes people would see in their sites if they just used 10 of the lessons taught in that thread!

  2. Lora PhillippiLora Phillippi08-01-2011

    Thank you Cricket. Impeccable timing for this post… really!

    • CricketCricket08-01-2011

      The timing usually relates to me needing exactly what I am writing about! 🙂

  3. Michael CurtisMichael Curtis08-02-2011

    I’ve got two major long term projects I’m working on at the moment, and one of them is internet marketing. This post inspired me to make a calculation of how many hours of dedicated time I’d need to spend each week to be able to live from IM alone. I really do feel like doing this right away, and I hope the motivation will suffice long enough for me to start noticing some results. Who’s with me?

  4. S EmersonS Emerson08-03-2011

    Yes, sometimes the hole seems really deep with no chance of getting out of it but we have to push ourselves to at least try and take one step at a time, accepting it took a while to dig the hole and it’s going to take a while to work your way out of it also.

  5. Maybe it’s good to stop digging and start to analyze the things around us, then choose a mix of safe ways that are proved to help and experiment new ones.

  6. 3 years ago, when I was still in univ, I was always studying new things such as SEO. However, everything was only in theory. There have been so many things I have learnt since I opened my own site now. And it’s very true that you need to apply the techniques you learned then you can come to appreciate their value.

    Digging is good but it’s still useless if we don’t apply what we learned in reality.

    Thanks for posting!

  7. Mike Palm DesertMike Palm Desert01-07-2012

    The hardest part is always the first step. It’s like we are engrained with uncertainty from childhood… but there’s nothing better than starting a project or stepping out on your own and finding success on your own terms.

  8. EffectEffect02-27-2012

    Well said my man! I think you are absolutely right that no matter how grand our schemes are and how broad our knowledge is, those have no effect on the actual outcome if no action was made. Having the best ideas but not having the courage to act on it is as close to worthless as it can get.

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