Talking About It Doesn’t Work!
You can talk about ways to improve your position in the search engines and increase traffic to your website until you are blue in the face, but until you take action, absolutely nothing is going to happen. We’ve all been there.
It’s a little like joining the local fitness center to get in shape, paying the fees every month, but then not actually going there and working out. (Yes, I have done this too!)
If you want to see change, you need to take action.
Albert Einstein was thought to have had the perfect definition for insanity – “doing the same thing over and over again and expecting different results.”
We all know that social media can make a significant difference for our business. We get excited about it initially, but then we go right back to not using the fabulous ways of networking with others, or we start making it all about us, or our business.
Slowly but surely, we are right back to where we started.
The same thing happens with blogging. It works so dang well, that for some reason we stop doing it. We stop doing the very things that helped us. Before long, we stop networking by commenting on blogs, we stop writing guest author articles, and our own blogging schedule slows to virtually nothing. Why?
Over and over again, we hear that actively participating in a forum community can help us, that it can even keep our attitudes in check, and help inspire us. What do we do? We post a few posts and right about the time we get very close to truly connecting with others, we disappear and stop posting.
It doesn’t take long again before we are back to where we started, asking what we can do to improve our position in the search engines and increase traffic and sales.
When will we learn that talking about it doesn’t work?
J. Cricket Walker of CricketWalker.com