Business Blogging: It’s Not About You!
One of the most common reasons small business owners give me for why they aren’t blogging (or, blogging more) is that they don’t have a clue what to write about.
Are you kidding me?
No matter what business you are in, there is ALWAYS something to write about.
What it is that gets us hung up is that we think we are supposed to blog about ourselves, or our business. It it’s not about you!
As soon as you realize that it isn’t about you, you can open your mind to a gazillion topics that your target audience is very interested in. In fact, if you are lucky enough to have chosen a business doing something you are passionate about, I bet these are topics that you know very well.
A lady once explained to me that I simply did not understand that some businesses just don’t blend well with blogging. In her case she sells the most incredible custom bird feeders but she felt there was only so many things you can say about bird feeders.
Are you kidding me?
Why on earth would she be blogging about bird feeders all of the time?
Heck, other than choosing to feature a bird feeder now and then, that blog would likely get very boring, very fast, right?
Think about this for a minute. Who is her target audience?
People who love birds?
What do these people want to read about?
Yup! They want to read about BIRDS!
They want to find out the name of the bird they spotted in their yard over the weekend. They want to know everything about that bird. They want to learn how to photograph it and where they can find more birds they have never seen before.
Are you starting to see literally years of topics this lady could blog about?
Are you still wondering how this could help her business?
Are you wondering if she will invest time into writing and not increase her sales?
If all she did was write a fantastic blog, it is possible that she could create a huge following of bird lovers who never visited her site, but only if she didn’t take the extra time to lead them there.
One way might be creating ad space in the side bar where beautiful pictures of her bird feeders could be displayed. These of course would be linked directly to the correlating pages on her site. Or, perhaps under each post there could be a well written ad linked to her site. She is really only limited by her own creative ideas to leave a trail of bread crumbs back to her business.
Are you starting to think of some ideas for your business blog?
J. Cricket Walker of CricketWalker.com