Word Of Mouth Advertising

Word Of Mouth Advertising!

 

When it works the way it is supposed to, social networking is really just word of mouth advertising on steroids. (Thanks for that analogy Muddy!)

A friend mentioned an old cowboy on Facebook who is a western & wildlife artist. Of course this captured my attention in a heartbeat so I wandered over to check out the profile, where I found a link for his website www.cowboyartist.net.

Within moments, I found some old cowboy stories that I started reading and just knew I was going to want to hear more. Sure enough, I found a page where I could order audio CDs of his stories. It took me about 2 1/2 seconds to decide to place the order.

Ya know what I did as soon as I placed my order?

I went to Facebook and told my friends about this site. Within moments, a friend responded that she had a friend that would love this site and sent him a link…

Today, my order arrived, hand addressed, and neatly packaged in bubble wrap. (Yup, I popped every bubble!) Inside I found a handwritten note, thanking me for my order. You just don’t see that kind of personal service these days! Within moments, I was listening to the first of two CDs and let me tell you, I am hooked. I am so glad I found this site!

Do you remember how I found it?

Yeah, word of mouth.

Do you remember what I did as soon as I placed an order?

Yeah, I told my friends about it, who began to tell others about it.

Guess what I did a few moments ago after starting to listen to the stories?

Yeah, I went right back to Facebook and told my friends again!

Guess what I did after that? Yup, I started writing this blog post.

Ya know why?

Because this is exactly how social networking is supposed to work.

J. Cricket Walker of CricketWalker.com

  1. Carla MooreCarla Moore03-24-2011

    I love it when that happens. Great post, thanks for putting it in writing, you have such a gift.

    • CricketCricket03-25-2011

      It’s a wonderful thing when it all begins to come together.

  2. ElaineElaine03-24-2011

    It’s such a shame that most businesses have forgotten the basics. Instead of trying to “engage customers” or “promote your brand,” why not focus on doing what you do really well, and helping others? Success will follow.

    • CricketCricket03-25-2011

      “The sooner we realize that social media is not about US, the sooner we will see the results we have been hoping for…”

  3. KarenKaren03-24-2011

    I could not have said it better myself. Excellent post.

  4. Peg CherrePeg Cherre03-24-2011

    Thanks, Cricket. This is the first thing I’ve read that really made a decent argument about why I should have a FB account for my business. But I’m still quite unclear about how what goes on FB is different from what I put on my blog. Is there someplace I can go for guidance on this?

    • CricketCricket03-25-2011

      Feel free to ask in the blogging group. IMHO the biggest difference is the chance to connect with so many people that you might not normally connect with…

    • ElaineElaine03-26-2011

      For me, blogs are a source of information and entertainment, but they’re kind of static. I do leave comments sometimes, but mostly I go to them to read what others have to say.

      Facebook is totally different: I’m there to interact. Replies to comments usually come way faster, and sometimes I chat. It’s a faster-paced place to connect, and I see it as more of a gathering place instead of a place to read.

  5. S EmersonS Emerson03-24-2011

    Great post Cricket. People are so busy promoting their stuff they forget the actual benefits of using social networking as it was meant to be used for. Just imagine how this could snowball through all your connections that like country stuff.

    • CricketCricket03-25-2011

      Every time we post there is a chance that others will repost what we have shared with their friends, and their friends with their friends….

  6. Amy SueAmy Sue03-24-2011

    When it works that way it’s a thing of beauty. It’s so easy to get caught up in promotion and ignore the people. Thanks for the reminder. :)

    • CricketCricket03-25-2011

      It is the connecting with real PEOPLE that makes all the difference.

  7. JayJay03-24-2011

    The traditional word of mouth is indeed adapting the trends of modern technology today. When your neighbor’s neighbor’s friend recommendation of restaurants will go to you within minutes and not the usual weeks and months from a random babbling in a neighborhood party given that you started a conversation about their cooking. ;)

    • CricketCricket03-25-2011

      Amazing how something as simple as expressing our love for a certain brand of ice-cream can almost go viral, but it all comes back to the PEOPLE.

  8. Stephen KingStephen King03-24-2011

    Very nice post, Cricket. Other posters have said it already…word of mouth is absolutely essential to businesses for advertising unless they happen to have a business model like Microsoft’s in their early days. With today’s word of mouth tools like FB and blogs, it’s easier to reach out to a national network. It’s also easier to get ignored, I think, due to the ease that all your competitors also have reaching the same group. Social networking, I think, to be successful, requires not only the mechanics to be worked, but also for there to be something behind all the mechanics and fluff. You didn’t buy the guy’s CDs because you heard about him from a friend. You bought them because after hearing about them from a friend you went and found something attractive about them. It’s a good product, and built value through its sales page.

    • CricketCricket03-25-2011

      That is it EXACTLY Stephen. For the word of mouth to work, the site has to be offering what it is I am looking for. For me to open my mouth and tell everyone that will listen about the site, the service then has to be above what I expect. It’s not enough to be good enough anymore. People crave that personal attention to detail.

  9. DonnaDonna03-24-2011

    I agree with the premise, and I’ve had clients who loved me, but I can’t seem to get the word of mouth thing going. Either they don’t get what a VA does, or they don’t know how to talk about it. :)

    • CricketCricket03-25-2011

      It won’t happen every time, but if you keep providing more than people expect, especially when it comes to personal attention, someone will end up getting that ball rolling for you. Make sure that your social connections go far beyond clients…

  10. DocSheldonDocSheldon03-25-2011

    Great example of true “social” media at work, Cricket! Some folks forget, I think, how many of us rely upon the recommendations or warnings from people we trust, before making a decision. Whether it’s a restaurant recommendation, movie review or quality customer service, we give more credence to what we hear from those with whom we have a relationship.

    • CricketCricket03-25-2011

      It adds just enough credibility to make a difference. In this case it went even further though, as this is not a site that I would have likely found on my own…. :)

  11. DetoamDetoam03-25-2011

    So true. I have tried that on one of my websites. There was no point in paying money to promote it as I was not selling anything on it. It was just the design of it and some effects. I asked my friend to take a look and give me opinion. He liked the look of it and told lots of people to visit it. Traffic went wild for a while. Because of that I actually had few requests for something special. It was great.

    • CricketCricket03-25-2011

      Isn’t it funny how the smallest of things can get it all started? :)

  12. Well said Miss Cricket! I love connecting with parents on my facebook fan page. We talk about all kinds of topics that they are looking for answers too: child safety, car seats, potty training, sleeping, breastfeeding, parents, discipline! And the list goes on. I love it

  13. Angel GassAngel Gass03-25-2011

    I love this post too! Makes people like me, new small business, have faith that I can make it in this big world! Thank you for sharing

  14. Kevin PriceKevin Price03-26-2011

    Great article, excellent food for thought.

  15. Rob JonesRob Jones03-30-2011

    Thanks for your share.

    [Sorry, couldn't resist. Going to look at the cowboy site now.]

  16. CricketCricket04-06-2011

    I will listen to these stories many times, and share them with others. :)

  17. Mando DistanciaMando Distancia08-23-2011

    I love scoiaal media for so many reasons. One of them is that i since a few weeks life in spain and my friends live in the netherlands.. By facebook i still know what is going on there.

    Nice article thank a lot

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