Life Isn’t Always Fair


We all have moments when we need to vent or whine about all the things in life that drive us crazy. It happens; it just is what it is. But there comes a time when we need to stop and think about what it is we’re on our soapbox about.

Is it something we can change?

If so, then we need to have the courage to stand up and do something about it. If we cannot do something about it though, what is the point of dwelling on it? We need to be certain we know the difference between the two before taking (or not) taking action and we will find a lot less drama hanging around in our lives.

“God, grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.”

We need to frequently be asking ourselves if what we are doing is helping us reach our goals, or if it slowing our progress to a standstill.

When I browse through forums, I am truly amazed at how much time we focus on things we cannot control, yet fail to take action on those things we can control.

Entire threads are dedicated to topics on when Google will or will not update PR. Seriously? What possible difference could the answer be? For one thing, none of us (except Google) know the answer, so why dwell on it?

Get back to work. Results are what matter.

What drives me the most crazy though, are discussions about what is or isn’t fair, especially when it comes to SERPs. People waste countless hours (We have all done it.) looking at what the competition is doing, and then days whining about how it isn’t fair that they rank higher in the search results.

Ya know what?

Life isn’t always fair.

Get over it.

Put your big girl panties on and go back to work doing what needs to be done to reach your goals.

Every moment we waste whining and fussing about what isn’t fair in life is a moment our competitors love, because it is time we are not spending working on our sites.

I am thinking I better step back down off my soapbox now before I find myself in danger of being a pot calling the kettle black. 😉

Just my 2 cents is all…

J. Cricket Walker of

  1. Amy SueAmy Sue02-17-2011

    My mom always told us “Life isn’t fair; only interesting.” I hated hearing those words – even though I knew she was right – but now I think hearing them over and over as a kid helped prepare me for adult life. Sure, I still whine now and then but most of the time I know it won’t do any good.

    I also use those words on my kids, and they hate it just as much as I did.

    Sometimes life IS fair! ;o)

  2. DerekDerek02-18-2011

    I don’t care about PR because i get lot’s of targeted traffic. People will find your site because it’s indexed in the search engines really good. People don’t find your site because you have a PR5. The people that are so into trying to raise there PR or out rank there competitors are the ones who keep asking questions about why my competitor is out ranking me?

    Good grief, just focus on quality link building and make sure your site is SEO friendly. This is all that you need to gain rankings and traffic. If you have linkable content on your site, most likely your visitors may link to your site or recommend it. I’ve noticed a lot of sites linking back to my site from checking my traffic stat’s and that’s helped me get free traffic i did not plan on.

    Linkbait is a powerful thing. PR is just a number and you could loose it in a heart beat. You can’t lose traffic because you can always work harder on building quality backlinks such as using articles, blog posts (guest blogger), use twitter to mingle with your followers. I’m just rambling on right now. Pass the Snake some coffee.

  3. KaiKai02-19-2011

    I used to care about PR – and then ran an experiment over the course of 18 months and took a site from 0 to PR9, before letting it fall back. I since wiped the site and went back to using it as my blog, which a lot of people might gasp at, but one of the MAJOR conclusions I came to was people were more interested in the PR of the site than actually interacting on it. If I switched from follow to no follow over the course of the project, the people that noticed suddenly stopped commenting. There was *no* community.
    I’ve got a nice blog now – it’s midlist PR, at last check (two years ago) and I get to share my link love and ‘juice’ with as many people as I physically can.
    My *best* traffic comes from recommendations and people reading my comments and thinking one of two things ‘man she’s clever,’ or more commonly ‘I disagree, I need to tell her!’.

    I totally agree with the last paragraph in Derek’s comment though – the thing everyone should be focussed on isn’t the arbitrary rank that Google assign to our website (because that’s all PR is really – a set of bands that websites fall into) and instead focus on raising traffic and talking about all of the stuff that we’re interested and passionate about. And I think, when it comes to that, I’m definitively a winner, which is all that matters to me.

  4. BrianBrian02-19-2011

    Yeah PR is a bunch of hype mostly.I actually focus on what keywords I want, then seo my site from the keywords I used.

    Sure is nice to be on the first page google just by focusing on certain keywords I want to use.
    No backlinks to my site either.

  5. Mazhar IslamMazhar Islam02-24-2011

    I agree with this that life is not fair. Because at the end when Human beings achieve it’s all purpose goals then he/she thinks what was that she/he near to death . Then human being demand for more life but as you know life is not fair. So same thing happened with our Our Website in Google we achieve then we demand for more keywords. But that is difficult. Well i like this article.. Thanks you

  6. Akash KumarAkash Kumar07-03-2012

    PageRank has always been over-rated because it looks good to get a good score out of 10. But pity that many still understand it very late that their business depends upon the traffic they get not the PR.

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