Sometimes people are so busy looking for the newest SEO trick of the day, they simply forget about the tried and true basics and even consider them to be outdated. The fact is, the BASICS can never really be outdated because they are common sense methods of following the standards of good writing, layout, and what is best for your VISITORS.
All the fancy new techniques and complicated SEO testing sites won’t do you a lot of good if you didn’t bother with a solid foundation of the basics.
I don’t care how many XML site maps you have for you website. If your customer gets lost on your site and can’t find what they are looking for, they are going to leave. It will be a shame if you didn’t bother with that old fashioned HTML sitemap for you visitors that works much like the maps out at Sea World, when even with all the signs, people get a bit turned around and need direction.
It’s old fashioned to use heading tags? Seriously? It’s part of standards. Take a look at one of the text books in school. See all the heading and subheadings? It helps people scan down and find the information they are looking for, or if it even exist on that page, much like it does on our web pages, it helps people decide if they want to stay. Amazingly enough, when we do it right, it still helps Google determine relevance to the query requested.
It’s outdated to submit to DMOZ? Seriously? C’mon folks. I am not talking about spending weeks submitting, or wasting a single moment worrying about it afterwards. I am talking about taking 5 minutes to write a good submission request to a quality directory. Like it or not, thinking it is old fashioned or not, isn’t going to change the fact that the Google Directory is powered by ODP.
I could go on and on and on, but I think you are getting my point. I’m not saying that we shouldn’t always be searching for new techniques. WE SHOULD! What I am saying is that in that process, don’t forget about the basics. They are still very relevant to the overall success of your site.
When it comes down to it, I look at one thing. RESULTS!
If what you are doing is working, please don’t change a single thing. In fact, why are you even researching SEO techniques? If however you are finding that what you are doing isn’t working, it just might be time to return to the basics.
J. Cricket Walker of CricketWalker.com