When it comes to marketing, if you don’t know what you’re doing, it’s easy to be slapped with a spammer label. On Twitter, It’s even easier to be labeled a spammer by crossing that invisible spam line. So how do you Market your blog/site or product and still get away with heavy, aggressive Twitter marketing? With great difficulty, that’s how…unless of course you happen to be reading this article, in which case, I, the Marketing Superhero will help you, the Twitter Marketing Nooblet!
First thing is first, if you’re going to spam market aggressively, then at least do it right! Consider grabbing two Twitter accounts so that you can do a bit of separation between you and your blog/site. Use one for your everyday “I’m in the shower singing hit me baby one more time” tweets and the other, say, have it relay your latest blog posts, titles and links in each tweet. You could even relay your best posts via your personal twitter account too. But this way, your readers, those that want to communicate with you won’t feel YOU are spamming them. While your site’s twitter account will be aggressively posting links, your personal account will be socializing, and people that follow either will know this.
Now, if you’re going to use the same account, the key to getting the most of it is to balance the personal tweet to link tweet ratio. People on twitter will tolerate say, 2 or 3 tweets marketing your blog if you tweet an average of 20 or so tweets a day. But if all you tweet is a few times a week and they’re all links, you’ll never be followed, and in fact you’ll more than likely lose that following. A good ratio of about 10-15 non-marketing tweets for every 2-3 marketing tweets you make. If you’re worried you’re not tweeting enough, @ reply people who follow you, an added bonus is when they reply, their followers might spot your twitter name and check you out and possibly follow you out of interest.
Two other important marketing points to keep in mind on Twitter are:
- Your Twitter Headlines
- Breaking News Tweets
If you’re hell bent on sending out a link to your blog posts via Twitter, at least make the effort to give it a killer headline. Make sure it still works in the 140 character count once you have the URL in there too. Most people ignore this and just tweet a bit of random banter from the first line of their blog post followed by a link, or just the title of the post. Sometimes that is not enough! If your twitter to blog post feed repeats your blogs name in each tweet that links to new posts, cut out the name. That’s taking space that could be better used to tailor attention grabbing titles! As for breaking news, who doesn’t like to be the first to know about something, or to be alerted of new updates etc? If you can, it would help you even more to post some breaking news related to your industry, that’s one of the ways of becoming an industry expert in your niche!
There are many other little tips and tricks I may discuss further in the future, like how to effectively ReTweet and gain followers by doing so, how to tweet your dig/stumbleupon/sphinn links and gain a following through that, and way to build an active follower base that makes you a more successful tweeter! 🙂
If you have any twitter related questions, want to discus online marketing further, or just need someone to flirt with on Twitter, then feel free to follow me @guyiam …I’m worth it! Oh and while you’re at it, don’t forget to follow @v7n too!