One of your main online marketing strategies should be through Social Media outlets.
Because it’s 2010 and that’s just how it’s done. When using Social Media sites your main focus should be on sending direct targeted traffic to your site, building an arsenal of quality back links, generating online exposure by strengthening your websites online presence, attracting potential clients/users, shining a light on whatever it is you’re providing and building trust.
The four main pillars of social media that I want to touch up on today are:
- Social Networking Sites
- Social Bookmarking Sites
Social Media: Blogs
First if you don’t already have one, you’ll need to set up your websites blog that you will also need to optimize for the search engines: You’ll need it to connect to an array of services that will help get the word out about new content on the blog and site via the blogs RSS feed. You can then submit the RSS feed to a number of popular RSS aggregators that relay snippets of recent blog posts made and a link.
You’ll also use the site’s blog to generate exposure for the website through social media news sites such as Technorati and others like it. With a blog, people are more likely to link back to articles posted which in turn would help the site’s overall authority in the SERPs (Search Engine Result Pages) and Page Rank.
Social Network Sites
Networking is the key to any online marketing strategy, as it brings us that much closer to our targeted audience, and one-to-one with potential clients. Through Social Networking sites you should generate a following, a reader base, and interact with them in a way that will help shine the spot light on the company or product/service you’re offering.
A few of these sites include:
Search engine spiders troll these sites looking for links to something new and relevant so you should always utilize all the profile pages on these sites. You can easily do this by placing you site’s link and a bio where appropriate. Remember, keep your bios keyword rich and targeted but not spammy, that’s the key. With twitter for example, the Bio in your profile ends up being your profile pages description so keep things like that in mind.
Social Bookmarking Sites
These are an entirely different breed of social media sites and often confused with social networks. With social bookmarking sites, you end up generating exposure for the individual blog posts and articles. This is done by creating accounts on the top social bookmarking sites and submitting your article links as interesting to read content and spreading the word that way. Among those sites are a few popular bookmark giants such as:
Remember, the key to making any Social Media campaign work is interaction and one-on-one marketing rather than mass marketing and spamming the heck out of people.
Further exposure can be achieved by registering on some of the web’s most popular forums, posting a few relevant threads, posts and general topics then adding links to your site/blog in both the forum signature and profile. DON’T join a community to spam them or talk incessantly about your website or business because like any community, listening, commenting, and making a genuine contribution here and there would yield better results and land you more potential clients, especially when people search for your business and find knowledgeable individuals representing your company helping others in the same industry online. It’s all about becoming an industry professional online! This was covered and discussed as one of the main Online Marketing Tips I gave last week.
In addition to forum marketing, you can also tap into e-mail based discussion lists and groups.
- Google Groups
- Yahoo Groups
Aggressive marketing and overtly plugging the blog and program won’t yield the best results, so focus on going directly to your potential clients and count on 1 on 1 marketing. via most social network sites, 1 on 1 marketing is relayed to many others in that particular users network so you’ll actually be marketing to an entire group while focusing on just one individual!