Let me start off with a statement that I will one day come back and hold myself accountable for:
I Guy Roman, believe Alexa is extremely useful, to the right people, and that Alexa data is not at all skewed as some claim it is. In fact, it’s pretty accurate, in terms of what it does and what it bases that data on. Also, for the record, I believe that Alexa doesn’t directly boot a sites weight in the SERPs as some have claimed.
If you guys remember, about 4 years ago, Matt Cutts shared his thoughts on Alexa. He claimed there was some sort of webmaster skew in Alexa data when comparing his site to Ask.com. He then goes onto state that his site probably gets a boost in Alexa rank due to many SEOs visiting his site, and most having the Alexa.com toolbar installed.
See, I don’t see that as a problem, when comparing a site for the general public, and one for SEOs and webmasters, you’ll obviously see an odd data chart in terms of authority and ranking, specially when that particular service ranks based on those who use its product. In this case, the Alexa toolbar.
This is why I started off with saying Alexa is useful, for those who have a use for it. For webmasters and SEOs, Alexa is not far off with its ranking. But that’s not all Alexa is useful for. Some Ad Networks rely heavily on Alexa rank to decide what the webmasters earnings and payouts will be like. If you have a top 1k Alexa site you’re going to earn more on the ads than someone with as much traffic but 1million in Alexa. It’s how those systems work, and whether you think that’s right or wrong is besides the point. They chose to set things up that way, they’re paying out millions to advertisers, and they must be profiting to keep doing so.
So, Alexa is not just a number, it’s a way to rank niche authority sites, it’s a way for webmasters to increase their sites ad value, it’s a way to break into a list with some of the largest sites in the world. It’s a lot of things, but useless as some claim? They haven’t a clue, they don’t understand Alexa, and therefore won’t earn money off that increased rank. We’re better off, that just means more of the pie to ourselves 😉
Go work on your Alexa rank even if you have to read up on Alexa ranking secrets and do some research, break the 100k mark and let me know, then break the 50k mark and I’ll personally give you a free link from one of my under 10k Alexa ranked sites as incentive! It’s a pr8 too! Can you hear all those Alexa haters sobbing in the background? Yes, it’s music to my ears too!
I’m Guy Roman, and I approve this article!