Losing Sight of the Big Picture

When starting a website one can easily become overwhelmed with all the options available for it’s creation, promoting it and improving sales. Concentrating on (or obsessing about) just one aspect of the website or website promotion can lead to you losing sight of the big picture of how all the pieces fit together.

As you start researching what is required for¬†successful marketing on the Internet you are confronted with all kinds of ideas of what to do. Search engine optimization, web design elements, marketing sales copy, getting listed quickly in the search engines, email marketing, there’s so many the list could go on forever. With all the excitement around each idea, it’s easy to get caught up in the hype and lose sight of the big picture, to create a successful website using different techniques that work for your targeted audience.

The website is an investment both in time and money. To get a good return on investment (ROI) you need to carefully consider which ideas you come across will work for your target audience. It’s not just about having a ton of hits on the website, it’s about drawing in buying customers. Investing time and money wisely on ideas which truly give a better return on investment is the way to go. Sometimes, this does require stretching the budget for the right investment.

Search engine optimization (SEO) is one area where there is all kinds advice available on the Net. Whether you do your own SEO or hire it out, analyzing the advice you find and calculating the true ROI (look beyond the hype of the advice) would be something to do.

Website design is another area where you can invest a lot of time (if you are a DIY website owner) or money (if you hire someone). Carefully considering what website theme and features suit your targeted website visitors is best. It’s easy to get caught up in the idea of a fancy website theme but in the end, it just won’t give you the ROI expected if it is not tailored to suit your website visitors needs and be optimized for the search engines.

The list could go on as to all the aspects of a website that are important and that’s the point, there’s so many ideas of how to build and promote your website, you loose sight of the big picture of how everything needs to work together.

Start with a plan (or go back to this step if you have an existing website that isn’t performing). Make a list of all the ideas you have collected. Check how the ideas work with what you are marketing and who you are marketing to. Discard the ones that won’t work for your targeted audience. Prioritize. Work on the items that will fit together the best, give the best ROI and ultimately will make the website successful. Get everything in order for your website visitors before spending any time or money on advertising. A website requires ongoing maintenance and updating, so it is never really finished, but get the major components done that your targeted visitors will be looking for before launching the website. If you have done your planning homework you will have part of your search engine optimization program started.

Some don’t give an idea a chance. You have worked on your website and search engine optimization but no immediate increase in sales. Things take time to work. Hopping from one website promotion idea to another without giving the previous one a chance it’s going to help. If you have given the promotion idea a fair chance, then maybe you need to review your website content and your search engine optimization. When a promotion idea has worked and then it doesn’t seem to be working, keep in mind your competition is keeping their eye on their site too. If you start beating them, they will tweak their site to try and get back above you in the search engine results. Search engine optimization is an endless task. You have to continually tweak, as your competition will do.

Sorting all those ideas you have for marketing your business with ROI in mind will help stop you from losing sight of the big picture, to have a successful online business. Seriously look at each idea, it’s pros and it’s cons, and only try those which work for your business. Don’t let quick and cheap solutions prevail. In the end, a well thought out plan, with a reasonable investment of time and/or money could be the right long term solution, even if it stretches the budget.

Article by V7N SEO Blog guest author S. Emerson of Accrete Web Solutions

  1. King CobraKing Cobra08-31-2008

    I agree there are several key factors involved and in spite of all the buzz surrounding traffic building techniques including SEO, budding webmasters tend not to appreciate the supreme importance of traffic building. It’s not “if you build it they will come” it’s “you better spend a lot of your time working on them coming or it won’t matter what you built.”

    This seems like common sense but the overwhelming significance of this isn’t. It needs to take up most of your time and if it doesn’t you’ve wasted all of it. You could spend 12 hours a day 7 days a week on traffic building and still want for more. This doesn’t mean that you should but it’s got to be a priority, THE priority. Things like design, copy, and content do matter but all have to fit into the big picture, which means your traffic building efforts will get them there, and these other efforts will work on converting them.

    Don’t ever put the cart before the horse.

    Ken
    King Cobra Poker

  2. ejwisherejwisher10-03-2008

    Good article I never considered the time / effort put into my blogs to be part of a ROI equation but your 100 % dead on with this. Thanks. This will change my outlook on a lot of things.

  3. mattamatta10-23-2008

    at first we think twice about idea that we build on it.Because idea constructe architectural structure of your site and then start. Idea,structure,optimization our steps on building site.

  4. Great points here Emerson. There is sooo much to learn, but so much information available.

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