Looks like yet another case against Google Adwords, this time brought to you by American Airlines.

 ”American Airlines, the world’s largest airline, has sued internet search leader Google for selling search words involving its name. The Web search company has prevailed in at least two similar US cases, including a lawsuit brought by auto insurer GEICO, but still faces trial later this year in California by American Blinds and Wallpaper as well as overseas claims“

Once again, the argument will likely center around generic term matching.

This entry was posted on Monday, August 20th, 2007 at 12:11 am and is filed under Google News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.