How To Move A Website: 301 Redirect

This question comes up time and again.

How do I move a website to a new URL and not lose search rankings?

Aaron has the answer, and some great tips for moving a big site.

The best way to permanently move a site is to 301 redirect it. If you have a small site you will likely see few small changes with your rankings. The bigger your site is the longer it takes to move and the more drastically the shakeup will be.”

Everything else you need to know about 301 redirects:

  1. BozaBoza07-19-2007

    Can someone point me how to redirect a basic .html to another .html on iis server, I have no access to the server and I don’t want to use javascript, or meta refresh. These pretzels are making me thirsty!!!!.

  2. TechDukeTechDuke08-08-2007

    About a year ago I 301 redirect my site to its new domain, and guess what I lost about 70% of my rankings, and it took about 6 months to get back to its position.
    The site was not that big, about 500 pages only.

  3. speda1speda108-13-2007

    From my understanding, you can set a 301 response at the different levels.
    1. Web server (.htaccess)
    2. Server side code (php, asp, etc.)
    3. Client side code (javascript, meta refresh)

  4. King CobraKing Cobra09-01-2008

    I once redirected my entire site by mistake pasting code into .htaccess. Not understanding at the time that I’d have to change the example url in there I had my entire site forwarded to I hope they enjoyed the extra traffic they got that day 🙂

    I’ve got some old url’s that just won’t seem to go away from search engine results so this might give me an idea to just redirect them individually with .htaccess. I’m not sure if there’s a downside though.

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