The Internet Medium

It’s morning here. I often take walks in the middle of the night. I like to explore neighborhoods in the middle of the night. I found a park and tested the swing set.

I also dropped by a convenience mart. There were magazines. Maybe 70 or 80 different publications. Comics (manga), mens fashion, womens fashion, cars, motorcycles and every other topic under the sun.

I picked up one magazine at random and flipped through the pages. Lots of advertising. A few dull articles. Then I had a eureka moment.

There is better content on V7N than there was in that magazine, but that magazine is monetizing its content much more effectively than V7N.

The Internet, as a medium, is crap for content publishers.

People love to say that the Internet is a godsend for writers. Maybe it is. You got an opinion? Get a blog for free and publish it. Congratulations, you’re a writer. But it’s an incredibly saturated market. Your opinion shares space with millions of other opinions. Your doctoral thesis has just been published alongside (in the same space as) Bobby Runningnose’s opinion on Britney Spear’s navel lint.

Publishing a magazine and you’ll share the rack with 50, 60 or 100 other publications, not 17.9 billion websites.

Just something to think about.

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