I’ve been reading this search blog for a while. You should, too. It’s one of the best.
On paid links*:
“This is all so silly, and it is all a consequence of the largest and most successful web company in the world refusing to yield to innovation and the emerging competitive marketplace we call the Internet. Come on Google, youâ€™ve made a fortune selling links and controlling referral traffic on the web. Web publishers have had enough. We need to move forward. If you say we need links, we have to be able to use our currency to get them. Markets set the relative values of the various currencies, not Google. The days when Google could claim â€œgood willâ€ as the Internet currency are long past. They were flooded out by all those millions in stock option redemptions. You took the cash â€” why canâ€™t anyone else?”
*John Andrews didn’t pay me to say that. I don’t even know John Andrews. Honest, guv’
Graywolf* also has a good take on the subject:
“Google added a new section to webmaster central today entitled â€œreport paid linksâ€. How anyone other than me or quite possibly my book keeper know whether a link is paid or not is very questionable, but letâ€™s dig just a little deeper shall we”
*Graywolf didnâ€™t pay me to say that. I donâ€™t even….etc…..