Google Testing Ad Text Ideas

Nice spot by Barry at SEO-Roundtable.

….new tool he is noticing in his Google AdWords account. The new tool is named “ad text ideas” and helps you create descriptions and titles for your AdWords ads. I happen to see this in my account. You can access it by going to a campaign, clicking on tools and scrolling down and looking for “ad text ideas (beta).” Or you can try to go to this URL and see if that works for you. The tool basically helps you find “effective words and phrases for your ads.”

The tool suggests ad wording ideas based on templates.

Google doesn’t claim these ads will work better than your existing ads, or that the ads won’t by disapproved. I wonder if this is based on aggregated campaign data?

  1. King CobraKing Cobra09-01-2008

    One of the first things I learned with PPC is that you don’t necessarily want the best copy and in fact it’s usually better not to have it. Unlike organic clicks you’re paying for these and conversion now comes into the picture where you want high converting folks only to do the clicking and adding clicks at the margin with better copy can lower your ROI.

    Ken
    King Cobra Poker

Leave a Reply