In this article, Yahoo suggest that “search is history”.
“Yahoo!, one of the two names most synonymous with search on the internet, has surprised Silicon Valley by suggesting that the future of the web is not about search…The future of the web is about personalisation“
Google have obviously won the search engine war, helped in no small part by Yahoo! displaying Google search results, which played a part in building Google’s brand.
Thing is, Google are in the personalization race, too.
Will Yahoo! be able to outpersonalize Google?
“ Jeff Clavier, a managing partner at the venture capital firm SoftTech, said: “The problem with Yahoo! is that they’re trying to be all things to all people but they don’t do any one thing particularly well.“
Scott Rafer of MyBlogLog, which was bought by Yahoo! for a reported $10 million, said web companies are moving from search to personalisation.
“Google’s founders made a lot of money essentially with an algorithm,â€ he said. â€œThe next trick is people. The next web will be dominated by someone who does a great job with people manipulations.â€