Quality Referrals

Here at v7n we like to track everything. Numbers are awesome for analyzing and improving every aspect of business. Employee performance, lead generation, lead closing, repeat rates, etc. Numbers lets us know what works and what doesn’t.

When it comes to the V7N Contextual program, there are some interesting facts in those numbers. Quality traffic is defined by those numbers.

For the last 30 days, the vast majority of our orders come from repeat customers. Mostly large SEO companies.

Running an Adwords campaign has brought in a few customers, but the number is minuscule in comparison to our #1 source of new customers: Referral by existing customers.

It’s a hard fact to accept. You see all that search engine traffic, and it looks like a pot of gold, but it isn’t. A lot of window shopping, even for those uber relevant terms like “buy links“. I do appreciate the fact that a lot of those Adwords referred customers are bookmarking the landing page and may become conversions some time in the future.

But for now, I am just in absolute awe of the power of a good recommendation by existing customers.

  1. ChrisChris05-18-2007

    That which holds true in brick and mortar holds true online.

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