It’s the marketing, not the product.

One thing I’ve been preaching for a long time now is marketing drives sales. Probably more to the point, branding drives sales. Either way, it’s not the product itself that drives sales.

To illustrate, let’s talk about web hosting. iPowerWeb is one of the biggest virtual web hosting providers on the Internet. Their $7.95/MO plan offers:

  • Hosting for a single domain
  • 250 GB Transfer
  • 10,000 MB Disc Space

Now compare that to DreamHost:

  • $7.95 for unlimited domains
  • 1 TB Transfer
  • 20 GB Disc Space
  • It’s not the product that drives sales. It’s the presentation of the product.

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