This information appeared in my feed reader:

“Looks like this is going to be plastered all over the internet in the next few hours. http://cache.valleywag.com/assets/resources/20070228-132956-fmconfcall.mp3 half way through Battelle annouces a deal with google and says that google takes a 15% adserving fee and then pays out 51% of the remaining 85% leaving you with ~43% net payout…..“

The source post appears to have been pulled, however, but the information is in the wild. The original conference call is still (at the time of writing) live here: http://cache.valleywag.com/assets/resources/20070228-132956-fmconfcall.mp3

The part where the details of the estimated Adsense revenue share is mentioned is slightly less than halfway through. According to the call, FM negotiated a better deal than the figures stated above (…google takes a 15% adserving fee and then pays out 51% of the remaining 85% leaving you with ~43% net payout) directly with Google.

Could just still be an estimate, of course.

This entry was posted on Tuesday, April 10th, 2007 at 10:29 pm and is filed under Adsense. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.