The envitable happened:
“News Corp. and NBC Universal…are creating an online video site stocked with TV shows and movies, plus clips that users can modify and share with friends….”
The media companies have the content, but the problem with challenging GooTube is that the media companies don’t have the audience on the web. However, they’ve pulled a fast one, and enlisted Yahoo and MSN:
“The two companies enlisted help from some of Google’s biggest Internet rivals. The News Corp.-NBC Universal partnership has deals with Yahoo Inc., Microsoft Corp., Time Warner Inc.’s AOL and News Corp.’s MySpace to place videos in front of their collective audience of hundreds of millions”.
They’ve still got problems, however. Big media have a track record of being useless at delivering web technology that anyone would actually want to use. So much so, that the rumoured initiative has, reportedly, been dubbed “Clown Co” by Google execs.
Another problem is scale. Do they have the datacenters and network capibility to be able to deliver this more effectively than GooTube can?
Thirdly, Yahoo and MSNs ad systems aren’t as popular as Google’s. Yet.
Most things internet has been going Google’s way up until now. It will be interesting, to say the least, to watch this one pan out.