Breaking Up Is Hard/Easy To Do

Interesting thread on Threadwatch about what makes a person continue to read a blog, or unsubscribe.

Ad Age and Vizu Answers conducted a new study on blog readership. 67.3% of the respondents follow links to learn about new blogs. What is more blog readers rely upon recommendations on blogs (22.9%) more highly than simply finding a blog via a search engine (19.9%)“.


I like:

  • Timely, relevant news
  • Wit
  • Drama/Fights/Action, and all other amusing human traits
  • Unique perspective
  • Brevity
  • Clever Analysis

I dislike:

  • Long posts that should have been short posts
  • Posts that use the term “I” a lot, especially when I do it
  • Bullet points
  • Opps

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