Interesting thread on Threadwatch about what makes a person continue to read a blog, or unsubscribe.
“Ad Age and Vizu Answers conducted a new study on blog readership. 67.3% of the respondents follow links to learn about new blogs. What is more blog readers rely upon recommendations on blogs (22.9%) more highly than simply finding a blog via a search engine (19.9%)“.
- Timely, relevant news
- Drama/Fights/Action, and all other amusing human traits
- Unique perspective
- Clever Analysis
- Long posts that should have been short posts
- Posts that use the term “I” a lot, especially when I do it
- Bullet points