Think it’s big already?
Google CEO,Â Eric Schmidt, thinks the search market is truly enormous.
“Very targeted ads are very valuable. With highly targetable devices and highly targeted ads, fewer ads may be necessary to make even more money. Out of the current $600-$800 billion global advertising market, close to 95% is untargeted. Even a small improvement in targeting could have a very large impact on revenues“
This jives nicely with my post a few days ago:Â the importance of testing.
â€œMonetizationâ€ of video content is likely to be a â€œbig projectâ€ for Google this year, although they are less clear on exactly how this will happen.