Search Marketing Could Be Massive
Think it’s big already?
Google CEO, Eric Schmidt, thinks the search market is truly enormous.
“Very targeted ads are very valuable. With highly targetable devices and highly targeted ads, fewer ads may be necessary to make even more money. Out of the current $600-$800 billion global advertising market, close to 95% is untargeted. Even a small improvement in targeting could have a very large impact on revenues“
This jives nicely with my post a few days ago:Â the importance of testing.
“Monetization†of video content is likely to be a “big project†for Google this year, although they are less clear on exactly how this will happen.
March 7th, 2007 at 5:32 am
The UK advertising market is estimated to be worth $20 billion. Of which $3 billion is online. I guess Google need to keep inflating the figures in order to justify their market capitalisation.
March 7th, 2007 at 3:42 pm
Indeed. He’s right about the potential, but whether Google will/can tap that potential is another story.