I’ve linked to this one before, but just got reminded of it again. An article on the importance of testing and analytics entitled “101 Easy Ways to use Google’s New Website Optimizer” Ignore the cartoons, this is really meaty content, and an excellent reminder of why concentrating on boosting traffic numbers can sometimes be a costly distraction.
How about spending some time upping our conversion rates, instead?
Â “Usability tests â€“ these can be carried out on pretty much anyone you can get your hands on. They are gold dust, literally*. not literally. If I could have just one testing tool, it would be usability testing. Web analytics tells you what visitors are doing, but usability testing tells you why. No other tool provides so many headslapping “I can’t believe I didn’t think of that” moments“