blog
“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin

Adwords Invalid Click Data

Google has published a report on invalid click data, and have outlined the measures taken to protect advertisers:

For example, an advertiser with a $10 daily budget could be attacked by someone attempting click fraud consisting of $1 million worth of clicks. When our filters protect against that attack, the advertiser’s invalid clicks rate would increase dramatically – meaning we were filtering out a very high proportion of their clicks – and their campaign would be unharmed. Similarly, that attack alone would increase the overall invalid clicks rate on our network, even though it was limited to a single advertiser. In this manner, a large attack focused on just a few advertisers can actually manipulate Google’s overall invalid clicks rate for that day, so this is an externally manipulable number

Leave a Reply

Sponsors