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  1. dburdondburdon02-21-2007

    The last SEO firm will close when the last advertising, PR or sales promotion closes. SEO is like any other marketing specialism. Not everybody can afford or wants in-house expertise. Whilst Google, Yahoo, MSN and all the other search engines are around they’ll be a role for SEO hired guns.

  2. Peter Da VanzoPeter Da Vanzo02-21-2007

    Agreed, although I do think the value proposition is diminishing at the margins. Madison Avenue is going through the same thing.

    Not because SEOs do any less work, or that they don’t provide a valuable service, but because the cost/return equation isn’t as good as it used to be.

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