Around The Blogs
Top search stories of the past week.
- SEO on retainer will bite the dust. Astute observation, or PPC pitch? Probably both.
- Google black box may soon think for itself. Larry blue sky(net)ing again.
- StartUpping – cool advice for startups from Bloglines founder
- Three proven steps for getting on Diggs home page. Expect a flood of 12 year-olds a few seconds later. Then your server crashes.
- Not another search engine news blog. What is the sound of a thousand echo chambers clapping?
- One good link is enough Scroll down to the comments for some good tips. It’s more than a few good links, though. Existing domain reputation has a lot to do with it.
- How to peel a boiled egg perfectly. You know ya wanna.
- Doc Searls doesn’t believe in Social Media. Web 2.0 is the name we’ll give the next crash.
- Glad to see Nick back to his usual amusing self.
- Google may have bought Adscape, an in-game advertising system. Shoot off-topic ads for a bonus 100 points. Discover hidden Viagra level.
- Google Reader (finally) showing subscriber numbers - although why they don’t put the number within easy reach is beyond me. What use is it in the server logs?
- Froogle and Local are dying while Video and Blog are surging – there’s a lesson in there somewhere, I’m sure.
February 21st, 2007 at 6:38 pm
The last SEO firm will close when the last advertising, PR or sales promotion closes. SEO is like any other marketing specialism. Not everybody can afford or wants in-house expertise. Whilst Google, Yahoo, MSN and all the other search engines are around they’ll be a role for SEO hired guns.
February 21st, 2007 at 11:37 pm
Agreed, although I do think the value proposition is diminishing at the margins. Madison Avenue is going through the same thing.
Not because SEOs do any less work, or that they don’t provide a valuable service, but because the cost/return equation isn’t as good as it used to be.