Has your quality score been affected in Adwords?

Google has recently updated their system, but there appears to be a bug which affects quality scores. This may send your bid prices rocketing.

Changes to the system include:

• New Quality Score Column - to show advertisers how the keyword is performing (Great, OK, Poor) and the minimum bid required to have that keyword rank
• Improved Quality Score Algorithm - should improve the way Google sets minimum bids for keywords where they have limited data

Google’s official announcement of the Adwords changes.

This entry was posted on Sunday, February 18th, 2007 at 10:09 pm and is filed under Adwords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.