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SEO Insight Newsletter:
January 31st, 2007

Half The Long Tail Goes Missing


Peter Da Vanzo

Niches are all well and good, but some niches are never going to be big enough, or sell-able enough, to make anyone any money.

It looks like The Long Tail may have been a little out.

“Unfortunately, the tail’s not as long as one thought. One of Anderson’s most impressive statistics in his original article, that 57% of Amazon sales are in the long tail, was out by a factor of two. Oops.”



One Response to “Half The Long Tail Goes Missing”

  1. Goad.net { » Half The Long Tail Goes Missing Says:

    [...] Originally by Peter Da Vanzo from V7N Search Marketing News on January 31, 2007, 7:33pm Bookmark to: [...]

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