Downsides Of Digg
Kim recalls her experiences at being Dugg. She didn’t much care for it, and who can blame her.
While Digg can be interesting and useful, it is just as likely to be the opposite. The online equivalent of being in a room with a bunch of socially-challenged high school nerds. And no one wants that 
This illustrates another risk of link baiting (not saying Kim was link baiting – she wasn’t pursuing that goal). If the aim is to be Dugg, would a client enjoy the possibility of negative fallout? How would this support the marketing goal? Links are nice, but what is the true cost?
BTW – Another thing I loathe about Digg is the voting on comments. Any view that doesn’t support the status quo tends to get Dugg down, so debate becomes impossible. Democratic? Wisdom of crowds?
Bullocks. Juvenile mob mentality.
SophieW
> If the aim is to be Dugg, would a client enjoy the possibility of negative fallout?
Excellent point and not one I’ve seen much discussed. Would be interested to hear if anyone has had to deal with this with a client.
Peter Da Vanzo
So would I
I think part of the problem is that the industry is over-specialized. How people can separate SEM from the overall marketing/advertising/branding strategy is beyond me!
For example, PR media stunts suit Virgin and Richard Branson, but they won’t suit BP Oil.