Short Version:

Click here. Buy permanent links as an advertiser or make money as a publisher.

Quick summary on why V7N Contextual is better than the other guys.

Long Version:

Back in the late part of 2003, Barry Schwartz asked me to write for his new SEO news blog, Search Engine Roudtable.

Fed up with the never ending insistence of some SEO’s that SEO should be done via SEO copywriting, and links were not to be bothered with, I wrote a piece entitled “Death of an SEO“, announcing the death of content SEO.

To quote myself from January 24, 2004:

You cannot keyword density your client into a #1 spot for highly competitive keywords. You cannot page title your client into a #1 spot for highly competitive keywords. The only way you’re going to get there is by way of PageRank and anchor text of inbound links.

The bulk of SEO discussions should not be about SEO copywriting. They should be about link generation.

This piece angered several content SEO’s, including Jill Whalen, who then informed Barry that if I wasn’t removed from the site as an author, they would boycott Search Engine Roundtable.

Barry caved, and removed me as an author.

Oddly enough, today the tables have turned, and SEO’s have come around to my way of thinking.

To quote Aaron Wall:

SEO is links, and links are SEO.

Now that we’ve established what SEO is, and put those pesky SEO copywriters in their place, let’s discuss links.

Google’s ranking algorthim is based largely on links. Google knows this; SEO’s know this. SEO’s try to manipulate Google’s algorthim to achieve high rankings by renting links, buying links, spamming links and begging for links.

Google responds by devaluing links – guestbook links, forum links, stand-alone links, peek-a-boo rented links, site-wide or otherwise overly replicated non-unique links.

What does that leave for us to play with?

Permanent (stable), contextual, unique-anchor-texted, quality organic-appearing links. This is the kind of link we need to manipulate search engines.

I hate to have to brag, but damn we are good. Links simply do not get better than this.

This entry was posted on Friday, January 19th, 2007 at 1:26 am and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.