Article on Business Week illustrates how some small advertisers, and even medium-sized businesses, are no longer finding search advertising worthwhile.
“many small and midsize marketers are buying far fewer “keywords” and phrases. Merchants are also trying out ads on MySpace and YouTube, or advertising on blogs and niche shopping sites….Now the price per click on those ads is rising–by an average of 31% from a year ago in the third quarter, according to DoubleClick Inc. Some merchants are looking seriously at alternatives–even, of all things, print and radio spots“
Inevitable, really, and why there is so much talk lately about a swing back to SEO.
Even if they do like to put an egalitarian spin on things, the search engines have always given the bigger advertisers preferential treatment.
In the end, money talks.