Google Testing New Adsense Format

I’ve noticed a few sites showing altered Adsense blocks, using bigger fonts, bold text, and a variety of fonts. Given this level of flexibility, it is easier to blend Adsense with site copy. Scroll down through this site and you should see some examples.

I wondered if there had been a change in policy, so asked Google about it.

They replied “the feature you’re referring to is one of several new features the Google AdSense team is currently testing for a very limited number of publishers”.

  1. ChrisChris01-12-2007

    I wonder if by “limited number of publishers” they mean the premium publishers. I can’t think of what they are called right now off the top of my head, but they are allowed to dictate how the ad looks, to an extent.

    For example Digg.

  2. Peter Da VanzoPeter Da Vanzo01-12-2007

    “I wonder if by “limited number of publishers” they mean the premium publishers.”

    Yes, ambiguous, eh.

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