Google Testing New Adsense Format
I’ve noticed a few sites showing altered Adsense blocks, using bigger fonts, bold text, and a variety of fonts. Given this level of flexibility, it is easier to blend Adsense with site copy. Scroll down through this site and you should see some examples.
I wondered if there had been a change in policy, so asked Google about it.
They replied “the feature you’re referring to is one of several new features the Google AdSense team is currently testing for a very limited number of publishers”.
January 12th, 2007 at 7:47 am
[...] Peter Da Vanzo has just made an interesting blog post at the v7n blog regarding Google testing yet another new ad format. This time Google seem to be playing with different fonts and text sizes to help blend your ad units. At first I thought that this is nothing new, it’s simply another new premium publisher. However, when questioned about the new attractive ads Google confirmed that they are actually testing something new; [...]
January 12th, 2007 at 8:28 am
I wonder if by “limited number of publishers” they mean the premium publishers. I can’t think of what they are called right now off the top of my head, but they are allowed to dictate how the ad looks, to an extent.
For example Digg.
January 12th, 2007 at 9:58 am
[...] Google testing new Adsense format. [...]
January 12th, 2007 at 4:02 pm
“I wonder if by “limited number of publishers†they mean the premium publishers.”
Yes, ambiguous, eh.
January 12th, 2007 at 7:47 pm
[...] Google testing new Adsense formats for some publishers [...]
January 13th, 2007 at 6:42 am
[...] Google testing new Adsense formats for some publishers [...]