The more people I talk to, the more I keep hearing this:
Revenue from running Adsense isn’t what it once was.
Aaron has a good post on the topic: Google Adsense as A Terrible Business Model.
Aaron puts it down to:
- Smart Pricing (or Maybe Dumb Publishing?)
- A Glut of Publishing
- Newspaper & Magazine Archives: More Glut
- Frothy Ad Market
- A Lack of Competition
- Google’s General Arrogance
- Potential Text Ad Blindness
I also think the clicks just aren’t worth as much. Traffic is up, yet revenue is down. Like what happened to the banner ad market.
Adsense is great as backfill, and is easy to implement, but there are often more lucrative things to do with traffic.