Webmasters Move On From Adsense

The more people I talk to, the more I keep hearing this:

Revenue from running Adsense isn’t what it once was.

Aaron has a good post on the topic: Google Adsense as A Terrible Business Model.

Aaron puts it down to:

  • Smart Pricing (or Maybe Dumb Publishing?)
  • A Glut of Publishing
  • Newspaper & Magazine Archives: More Glut
  • Frothy Ad Market
  • A Lack of Competition
  • Google’s General Arrogance
  • Potential Text Ad Blindness

I also think the clicks just aren’t worth as much. Traffic is up, yet revenue is down. Like what happened to the banner ad market.

Adsense is great as backfill, and is easy to implement, but there are often more lucrative things to do with traffic.

  1. ChrisChris12-15-2006

    I still think using Adsense as a component to a business model is a good thing. However, using it properly is the key and Smart Pricing is a perfect example. I’ve removed the ads from my sites that are receiving less than 5% CTR and my clicks have already increased in value on my well performing sites.

    It’s worth it, but don’t put all your eggs in one basket, as you suggest. It’s not in the background, but heavy affiliate marketing can fill your pockets faster than ad clicks can…

  2. Peter Da VanzoPeter Da Vanzo12-15-2006

    Agreed Chris – good points.

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