Click Fraud Spin

I don’t think it takes a rocket scientist to spot the flaw:

How much does anyone know about what they don’t know?

Google claim 2% click fraud. Is that right? How do they know how much they are missing? How would anyone know? Who is watching the watchers, who, in this case, are also the providers?

“Revealing information”? Heh. More spin than a Disneyland ride….

  1. thign2bthign2b12-12-2006

    I think that they are using maths and quite a few assumptions to get the 2% number.

    Here are some assumptions to start with:
    – Any clicks that result in sales are not click fraud
    – The conversion rates for any website is likely to be some what similar to other related websites
    – Comparing how similar conversion rates are between AdSense on a website and AdSense on Google Search
    ETC

  2. Peter Da VanzoPeter Da Vanzo12-13-2006

    Agreed, thign2b.

    We don’t even know, for sure, what those assumptions are.

    So we’re left with a figure…

    2%

    Could mean anything…

  3. King CobraKing Cobra09-01-2008

    Another question is what’s the percentage of click fraud with search engine traffic compared to ads displayed on sites?

    Ken
    King Cobra Poker

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