Good lord. Have the studios woken up?
“BitTorrent Inc. on Wednesday announced deals with several major movie studios and content producers. The moves are part of the company’s effort to position its file-sharing software as a legitimate application and show that it is not just a tool for piracy. The content providers include News Corp.’s 20th Century Fox, Kadokawa Group Holdings Inc.’s Kadokawa Pictures USA, Viacom Inc.’s MTV Networks, Lionsgate Entertainment Corp. and Starz Media LLC. The companies will offer their content via BitTorrent’s Web site, mostly on a fee basis for ownership or rental. All television programs will be sold only for ownership, BitTorrent said”
I guess this means that they may have learned the (rather obvious) lesson provided by Napster. Once the genie is out of the bottle, you can’t put it back in again, no matter how many lawyers you hire.