The Content Bites Back

Users are getting annoyed that the once bohemian (meaning: you can get all this great video entertainment for free!) YouTube has gone all corporate and officious.

Which kinda suggests that it’s all about the content, and the medium is only part of the message.

In which case, unless Google get their content sorted out pronto, YouTube is going to turn into a ghost town quicker than you can say Broadcast.com.

On a related note, I saw an interview with Paul McGuiness, U2′s manager. He is of the opinion that as we move further into the digital age, the content producers will be going after the deliverers (the telecos, the channel providers) for their share of revenue.

Quite “how” is another question, but there is an almighty battle brewing between the value of the web audience on the one hand, and the value of the web content on the other.

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