Sorry, that should have read “Google wants to give you a free cellphone and pay all the bills“.

Semantics, eh.

“Web search leader Google Inc.’s chief executive, Eric Schmidt, sees a future where mobile phones are free to consumers who accept watching targeted forms of advertising. “Your mobile phone should be free,” Schmidt told Reuters. “It just makes sense that subsidies should increase” as advertising rises on mobile phones.

Incorporate GPS, and local vendors, then the possibilities, and money making potential, become simply enormous.