Since Google continue to be vague about what exactly they mean by “page quality” in relation to PPC advertising landing pages, I thought I’d have a stab:

The Unofficial Guidelines To Page Quality

• Stop sending people to pages with yet more PPC advertisments on them.
• Stop sending people to pages with all your affiliate links on them.
• Why can’t everybody just play nice, like…Disney? Or the Portal Of Evil?
• If it makes us look good, and makes us more money, we’re all for it.
• If it makes us look bad, and makes us less money, you’re for it.
• No, Larry doesn’t find your bidding on his name funny.
• Neither does Sergey.
• You may have bidded on the term “knockers” but that picture you’re displaying certainly isn’t related to door fixtures!
• If in doubt, look up Wikipedia.
• We don’t care how high quality your gay porn is, the answer is still no!

And the updated guidelines, a few weeks later…

• Ok wise guys – Stop cloaking! Please.
• And stop cloaking your links as well.