The Unofficial Guidelines To Page Quality

Since Google continue to be vague about what exactly they mean by “page quality” in relation to PPC advertising landing pages, I thought I’d have a stab:

The Unofficial Guidelines To Page Quality

  • Stop sending people to pages with yet more PPC advertisments on them.
  • Stop sending people to pages with all your affiliate links on them.
  • Why can’t everybody just play nice, like…Disney? Or the Portal Of Evil?
  • If it makes us look good, and makes us more money, we’re all for it.
  • If it makes us look bad, and makes us less money, you’re for it.
  • No, Larry doesn’t find your bidding on his name funny.
  • Neither does Sergey.
  • You may have bidded on the term “knockers” but that picture you’re displaying certainly isn’t related to door fixtures!
  • If in doubt, look up Wikipedia.
  • We don’t care how high quality your gay porn is, the answer is still no!

And the updated guidelines, a few weeks later…

  • Ok wise guys – Stop cloaking! Please.
  • And stop cloaking your links as well.

  1. vistadivine.comvistadivine.com11-10-2006

    Well also they should try to increase the relevancy of the ads I see many times ads which have no relation with what I searched for.

    Akash

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