CPA Vendor Raises $18 million
Watch this space, because it is almost certain to be the next big thing, after Adsense.
CPA networks are not new, but they’re a natural fit with search. It’s only a matter of time before the search engines come out with similar products. Google is currently testing such a model.
CPA solves a lot of problems of CPC, on both the advertiser and publisher side. The publisher, if they are astute, should be able to achieve higher prices per click than with distributed CPC networks. The advertiser should be able to avoid click-fraud.
November 9th, 2006 at 8:23 am
Can you give some more information about this as to what is going to happen.
Akash
November 9th, 2006 at 11:15 pm
I will post quite a bit more on CPA over the next few months…
September 1st, 2008 at 10:57 am
There’s good and bad here and I can see within niches a lot of undercutting going on which would probably result in reduced profits for everyone. In a sense this removes the skill (of converting) out of the mix which is bad for high converting sites and good for low ones.
Ken
King Cobra Poker