Given the rise and rise of the online ad market in recent years, it is strange to think that there might be some opportunity going the other way. Even stranger to think that Google might be facilitating it.
“Google will announce today a tie-up with more than 50 newspapers, through which the internet giant will create an online marketplace to help print media to sell advertising electronically“
For site owners, this means that you may be able to get your ads into print easier than it has been in the past. For Google, this is another revenue channel. I suspect there may be something to the speculation that Google would be wise to help keep the “quality” news content producers happy. And producing. For “free”.