Monthly Archive for: ‘October, 2006’


I`m in Tokyo. Home to my good friend and very amiable host, John Scott. Needless to say, I`m not doing much work, but I have had some very good Gin & Tonics, which is just as well because you wouldn’t want to be paying Tokyo prices for bad ones 🙂 I digress. Here are some pictures. I love this city. …

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Free Landing Page Testing Software

Very useful tool for testing your SEM campaigns: ‘Website Optimizer is a free tool that helps AdWords advertisers test different landing pages and determine which one drives the most conversions. A true multivariate testing tool, Website Optmizer allows you to test variations of headlines, promotional copy, and images. The tool allows you to update your site with the winning test …

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SEO Terminology

What does `bait and switch mean`? What does DNS stand for? Who is Matt Cutts and why do people worship the very ground he walks upon? 🙂 For those new to the SEO world, Aaron has published a very comprehensive SEO Glossary. A few more SEO/M glossaries can be found here: SEM Glossary

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Ms Dewey

Ever wondered if someone is looking over your shoulder while you`re searching? Ever wanted someone to? Ms Dewey will watch you while you search, and offer a commentary on your search stream. Depending on the type of query, Ms Dewey may be scathing or complimentary. Or both. It`s pretty slow, but entertaining. And Microsoft, of all people, is repordedly behind …

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Yahoo Search Marketing’s Panama is Live!

Yahoo has finally gotten around to the launch of its new ‘Panama’ Yahoo Search Marketing platform and initial user reviews and responses are quite positive. Given Yahoo’s recent woes, which according to the New York Times are all centered around their inability to successfully monetize search, the new advertiser friendly service is a breath of fresh air. The end results …

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